What you are looking at
What
A composite Opportunity Score (0–100) for each of the 114 SA regions,
calculated from demand score, price accessibility, and review volume.
Higher score = region with strong demand, accessible pricing, and proven guest satisfaction.
Why
Not all high-demand regions are good investment opportunities — some are already
saturated with premium listings. This score surfaces underserved regions where
demand is high but supply is limited or prices are still accessible,
meaning there is room to enter the market profitably.
So What
Sort by Opportunity Score and filter by Coastal / Game / Wine to find the
highest-return niches for a new property listing. Regions scoring above 60 with
fewer than 10 listings are the strongest supply gaps. Cross-reference with the Seasonality page
to time any launch for peak demand.
Opportunity Score Formula
opportunity_score = 0.4 × (avg_demand / max_demand) + 0.3 × (1 − avg_price / max_price) + 0.3 × (avg_reviews / max_reviews)
Higher demand + accessible pricing + strong reviews = high opportunity. Scaled 0–100.
Top 30 Regions by Opportunity Score
The mini bar under each score visualises the score relative to the top-ranked region. How to use this tableRegions with a high score + few listings are the most interesting: demand exists but supply has not caught up yet — ideal for a new property or investment. Use the filters to narrow by geography type (Coastal, Game, Wine). The Tags column shows geographic flags — a blue Y means coastal, green Y means game reserve, orange Y means wine region. Cross-reference the top regions with the Seasonality page to understand which season drives that demand, then time your listing or campaign accordingly.
| # | Region | Listings | Avg Price | Avg DemandMean demand score across all listings in the region. Scale 0–100; platform avg = ~6. | Reviews | Tags | Cluster | Opp. Score0–100. Higher = bigger growth opportunity. Bar shows score relative to top region. |
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